Undaria market sizing Japan & South Korea

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A report produced by KPMG for New Zealand Trade and Enterprise, published in August 2020. The report provides insights into three key areas for the Japan and South Korea markets for Undaria pinnatifida. It recognises that while Undaria has the status (in the biosecurity act) of an invasive species, there is growing awareness of the economic opportunities it presents for cultivators, harvesters, processors and exporters.